The award-winning Peter Rabbit animated series will make a new home in Blackpool. This will be the first stand-alone Merlin attraction for visitors to enjoy based on this series. It will be located by Blackpools famous seafront.

This is a brand-new concept for Merlin where they are creating this stand-alone visitor attraction so as soon as it opens it is definitely going to be worth a visit!

The attraction is planned to debut next door to the famed Madame Tussauds Blackpool as part of a new standalone experience, developed in cooperation with Silvergate Media, Penguin Ventures and Blackpool Council. Merlin’s six existing Blackpool attractions, alongside the Blackpool Tower and SEA LIFE Blackpool, will be joined by the new addition.

The new experience will allow guests to enter Peter and his companions’ over-sized world and engage on an adventure over five fluffy-tailed themed zones. To accomplish the tasks and earn badges, guests will have to think like a rabbit, perform like a rabbit, and apply rabbit-like senses with a burrow-full of inventiveness – to discover whether they have the talents to join the hidden treehouse club!

Guests will also get the opportunity to meet, greet, and ‘high-paw’ with Peter himself, making for a fantastic bunny day out!